FIN-ESSENCE!!!! What’s all the hype about!? Well it’s a tournament winning secret that has to do with pheromones and is scientifically formulated to catch you more fish! It drives fish nuts!!! Fin-Essence Scented Oil Fish Attractants are great for spicing up your squid strips, softbaits, and other lures. If you want to add the extra edge on your baits, Fin-Essence is the way to go. Scientifically formulated to penetrate and flavor natural baits or artificial lures. It’s the perfect disguise of human and other foreign odors when fishing in fresh or saltwater. Scientifically formulated to penetrate and flavor natural baits or artificial lures. They will absorb the scent and taste of the FIN-essence™ used.